TikTok is music’s next big thing, and it’s shaping the industry one hit at a time. Time to hit the pause button and we'll tell you why.

Take a look at seven things we learned from COMELEC’s James Jimenez in this #UPJMARecap.

See how over 200 applicants took their first step to becoming #MoreWithMarketing in this #UPJMARecap!

Are you a Mystery Mem? BS JMA? A Marketer in the Making? Take this quiz to find out!

Come and revisit some of our favorite places in the university, all from the comfort of our own homes!

See what the organization had in store for our 120 freshmen participants in this #UPJMARecap!

We asked UP JMA members to take a lie detector test while answering questions, and the results may shock you.

From one batch of online freshies to another, here are some tips we collected to make our first-year students feel more, well, at home.

As Filipinos online celebrated our athletes’ winning moments, brands joined in on the fun with their creative trendjacking posts.

[I]f you're worried that you can't keep lending a hand without breaking the bank, allow us to introduce other ways to support the community!

Indeed, holiday marketing is a must, but this year, it becomes an avenue for us to keep the spirit of giving alive by paying it forward.

Shifting the app process online was one of the ways UP JMA adapted to the new normal — providing new experiences with the same excellence.

I know it’s been a few months and I swear I wasn’t trying to avoid you; I just didn’t know how to tell you — ang mahal mag-padeliver.

To our COVID-19 Frontliners, the heroes of today: Thank you.

UP JMA celebrates our own set of modern Filipina heroines – three amazing women who have come across our path and served as inspirations.

[W]e’re here to give you the real talk as to why it’s still freaking amazing to be single during this year’s Cosmic Valentine’s Day!

Every semester, UP JMA promotes various meaningful advocacies that raise awareness on important societal issues in the country. To...

Marketing for the nation: this year’s message of MarkEd, UP JMA’s public marketing education arm and flagship project. Through this, the...

On any regular school day, the iconic UP Ikot jeeps are there to take students to their next class or anywhere they need to be in the...

Last February 15, Cosmos: UP Fair Friday 2019 brought the best of OPM music and the people together in the name of gender equality and...

It’s finally February and you know what that means- UP Fair! UP Fair Week is probably one of the most exciting times of the year for the...

School is back, and we’re not so sure if we’re excited about it. Here’s our list of things we’d have a hard time letting go of: 1. SLEEP...

Words by Mia Gomez UP JMA Markethink, held last October 9-11, was an insightful three days with speakers that set up the stage for...

Words by Atew Go-Tian, Paolo Bisuña, and Maxine Magsalin UP JMA: Craft promotes greater appreciation and awareness for growing local...