Articles

The Lumine is the official publication arm of UP JMA — celebrating

all things marketing for the Iskolar ng Bayan.

[UP JMA Recap] Discover Diliman: Back Home

Discovery is back at UP Diliman as UP JMA introduces the Iskolar life and UPD’s beautiful campus in welcoming Freshies through face-to-face

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Things I Wish I Knew When I Was a Freshie

To help ease you into your freshie year, here are a few things we’ve gathered from different batches with all sorts of unique experiences!

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UP JMA Recap: A Year of Mapping Your Journey

Hear from the different teams of JMA as they forged their course towards a fruitful academic year!

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Next Stop, Katip: Two Must-try Restos for Your Katipunan Food Trip

What’s home to a bright-eyed crowd of college students also houses some of the best-kept gems in the restaurant scene.

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Best of Both Worlds: The Dichotomy between Arts and Sciences in UP Diliman

Can we ever hope to bridge the gap between the arts and the sciences in the future?

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Vibe Check: The UP Diliman Community After the Start of Fully F2F Classes

With new policies set in place, a single question comes to mind—How exactly is the UP Diliman community faring with face-to-face classes?

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LIST: The Top 5 Break-up Spots in UP Diliman

With a campus as beautiful as UP Diliman, we traverse top 5 break-up spots that will breathe life into your weary hearts.

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LIST: Our Favorite Marketing Themes during the Holiday Season

Let's take a look at how brands instill the spirit, jubilance, and uniqueness of Filipino Christmas!

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Beyond the Screen: Bringing Brands to Life

Imagine your favorite brand suddenly jumping out of your screen and coming to life before your eyes...

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LIST: Top 5 Street Foods You Should Try in UP Diliman!

Looking for delicious food that won't break your budget? We got you covered!

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[Legacy Lumine] More with Marketing: Taking the Next Step in Excellence

This year, UP JMA took it one step further in achieving marketing excellence through the culmination of its projects of our different teams.

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[Legacy Lumine] We Lead: Lessons on Leadership

Hear from UP JMA's Executive Committee as they reflect on their year leading the organization.

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[Legacy Lumine] Better Together: Sharing in our Success

Let’s take a look back at how UP JMA was able to bring out the best in the people who make the organization what it is today!

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LIST: Stories by Women on Women

Together, let’s celebrate women’s stories through various media – may it be books, TV series, or podcasts. #LumineRecs

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Evermore Anniversary: Taylor Swift’s Marketing Strategies Are Stronger Than a 90s Trend

As we celebrate Evermore’s first birthday, we’re going to take a look at how Taylor Swift flawlessly pulled off two surprise album drops.

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Beyond the Big Screen: What Makes Our Favorite Netflix Shows Click?

How exactly did you come to know of these series? Well, that is a testament to the power of marketing!

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Why We Judge Books by Their Covers

As much as we try not to, we can’t help but judge books by their covers. But that isn't necessarily a bad thing!

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5 Things to Remember Before You Vote

It’s imperative to remember that the most important thing isn’t just that we vote — it’s that we should know who we are voting for and why.

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Day to Night to Morning: What’s TikTok Doing to Music?

TikTok is music’s next big thing, and it’s shaping the industry one hit at a time. Time to hit the pause button and we'll tell you why.

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See You Again: UP Students’ Favorite Places on Campus

Come and revisit some of our favorite places in the university, all from the comfort of our own homes!

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Back-to-School Tips for Online Freshies

From one batch of online freshies to another, here are some tips we collected to make our first-year students feel more, well, at home.

WE LEAD.

For inquiries, you may reach us at

execomm@upjma.com or externals@upjma.com

WE LEAD.

For inquiries, you may reach us at ​

execomm@upjma.com or externals@upjma.com

For inquiries, you may reach us at