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[Legacy Lumine] More with Marketing: Taking the Next Step in Excellence
This year, UP JMA took it one step further in achieving marketing excellence through the culmination of its projects of our different teams.
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The Lumine is the official publication arm of UP JMA — celebrating
all things marketing for the Iskolar ng Bayan.
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[Legacy Lumine] We Lead: Lessons on Leadership
Hear from UP JMA's Executive Committee as they reflect on their year leading the organization.
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[Legacy Lumine] Better Together: Sharing in our Success
Let’s take a look back at how UP JMA was able to bring out the best in the people who make the organization what it is today!
LIST: Stories by Women on Women
Together, let’s celebrate women’s stories through various media – may it be books, TV series, or podcasts. #LumineRecs
Evermore Anniversary: Taylor Swift’s Marketing Strategies Are Stronger Than a 90s Trend
As we celebrate Evermore’s first birthday, we’re going to take a look at how Taylor Swift flawlessly pulled off two surprise album drops.
Beyond the Big Screen: What Makes Our Favorite Netflix Shows Click?
How exactly did you come to know of these series? Well, that is a testament to the power of marketing!
Why We Judge Books by Their Covers
As much as we try not to, we can’t help but judge books by their covers. But that isn't necessarily a bad thing!
5 Things to Remember Before You Vote
It’s imperative to remember that the most important thing isn’t just that we vote — it’s that we should know who we are voting for and why.
Day to Night to Morning: What’s TikTok Doing to Music?
TikTok is music’s next big thing, and it’s shaping the industry one hit at a time. Time to hit the pause button and we'll tell you why.
See You Again: UP Students’ Favorite Places on Campus
Come and revisit some of our favorite places in the university, all from the comfort of our own homes!
Back-to-School Tips for Online Freshies
From one batch of online freshies to another, here are some tips we collected to make our first-year students feel more, well, at home.
9 Olympic-Themed Ads that Deserve a Gold Medal
As Filipinos online celebrated our athletes’ winning moments, brands joined in on the fun with their creative trendjacking posts.
