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Being at the forefront of strengthening UP JMA’s identity as a premier marketing organization, Embassy is committed to internally honing its members, and bridging them externally to real-world opportunities and professional entities. Through its three major events: UPStart, the Advanced Marketers Program (AMP), and the Marketing Excellence Challenge (MEx), Embassy provides a platform for collaborative idea generation and holistic learning.
UPStart is a marketing case competition for all new members of UP JMA every semester. Aiming to ensure the continuous learning of new members, it includes a workshop where they learn essential marketing skills that they can immediately apply in the inter-committee case competition that is designed to promote collaboration.
Advanced Marketers Program
The Advanced Marketers Program (AMP) is an in-depth, semester-long, intermediate marketing training course for UP JMA members. Covering today’s most relevant topics, AMP curates workshop sessions designed to maximize the members’ marketing potential including digital marketing, advocacy marketing, and marketing analytics, where participants are given an opportunity to be official marketing consultants after the semester.
Marketing Excellence Challenge
Complementing UPStart and AMP, the Marketing Excellence Challenge (MEx) is an integrated marketing communications competition exclusive to UP JMA members — providing them an opportunity to channel their theoretical knowledge into practice by generating innovative business solutions on real-world cases with external partners such as Canva Philippines and Viu Philippines.
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