MarkEd is UP JMA’s public marketing education arm and the organization's flagship project. It consists of multiple initiatives that cater to a variety of students across the country. Among them are MarkEd 360°— the project's case competition arm, Access Granted — a series of practical marketing workshops for public school students, and MarkUp — an online educational series on all things marketing in pop culture through fun, informative releases.
This semester, we're taking marketing education to the youth – empowering the next generation of Filipino marketers.
Coming off the success of previous semesters, MarkEd aims to once again revolutionize marketing by pioneering quality and relevant educational initiatives that resonate with high school students across the Philippines. To achieve this, our MarkUp program aims to create easily digestible and accessible content for the high school market. On the other hand, MarkEd Access Granted aims to bring marketing education to public school students through a interactive learning series. Lastly, our MarkEd 360° program aims to nurture young high school talents through a case competition.
Learn more about how we Market for the Youth through our three programs!