The UP Junior Marketing Association (UP JMA) is a duly recognized university-wide organization of over 400 members, based in the University of the Philippines Diliman College of Business Administration.

 

As an eleven-time winner of the Agora Youth Award for the Best Student Marketing Organization, we at UP JMA have pioneered and mounted events with over 15,000 attendees. Additionally, our online campaigns have regularly garnered over 16,000 engagements per post.


For over 60 years, UP JMA has upheld the gold standard of marketing brilliance - staying true to our distinct brand of excellence embodied by our slogan: We Lead.

 ABOUT US 

 

MISSION

To promote to the students and the public the significance of marketing in the developing economy; to offer training ground for the future executive positions to students of related business fields; to enhance effective communication, interaction and cooperation among students in particular, and among them, the faculty, the alumni, and the public; and to contribute to the welfare and development of the country.

UP JMA: the premier marketing organization bonded together towards a dynamic and holistic development steeped in academics, service, socials, and sports.

VISION

The organization, through its four thrusts, ensures the well-roundedness of its members 

to develop students as both strong individuals and good team players.

 ORGANIZATION 

 THRUSTS

 Academics 

Academics shall supplement the student's classroom and theoretical experience with exposure to actual business and professional experience.

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Socials

Socials shall aim to develop the students along the lines acceptable and common to others.

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Service

Service shall open the student's mind to the dimension of community problems and shall provide the opportunity to find solutions to them.

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Sports

Sports shall aim to develop the student to be equipped with a stronger mind and body.

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Learn more about our

UP JMA IN NUMBERS

With our strong connections and extensive experience in event-mounting, UP JMA's metrics showcase how we continue to uphold the gold standard of marketing brilliance — embodying the organization's slogan: We Lead.

Our Reach

17,500+

Facebook Likes

1,500+

Twitter Followers

Our Projects

15,000 +

Attendees for Cosmos: UP Fair Friday

300 +

Participants for MarkEd

80 +

Events and Initiatives Each Year

Our Network

1000 +

Alumni

400 +

Members University-wide

150 +

Applicants per Year

30 +

Partner Organizations

 
 
 

 AWARDS 

Marketista Awards 

for The Outstanding Junior Marketing Association of the Philippines

(2017, 2015, 2014)

Best Student Marketing Organization

Agora Youth Awards

(2011, 2010, 2007, 2006,

2005, 2004)

Gawad Chancellor Award 

for Most Outstanding Student Organization in UP Diliman

(2003, 1996)

The organization is currently under the guidance and supervision of its board of alumni. The UP JMA Board of Alumni is an honorary council of graduated members that serve to better the organization through assisting the organization and its Executive Committee in managing current affairs, decisions and action plans.

 BOARD OF 

 ALUMNI

JOHNLU KOA

Founder and CEO of The French Baker

President of JMA in S.Y. 1978-1979