The UP Junior Marketing Association (UP JMA) is a duly recognized university-wide organization of over 400 members, based in the University of the Philippines Diliman College of Business Administration.
As an eleven-time winner of the Agora Youth Award for the Best Student Marketing Organization, we at UP JMA have pioneered and mounted events with over 15,000 attendees. Additionally, our online campaigns have regularly garnered over 16,000 engagements per post.
For over 60 years, UP JMA has upheld the gold standard of marketing brilliance - staying true to our distinct brand of excellence embodied by our slogan: We Lead.
To promote to the students and the public the significance of marketing in the developing economy; to offer training ground for the future executive positions to students of related business fields; to enhance effective communication, interaction and cooperation among students in particular, and among them, the faculty, the alumni, and the public; and to contribute to the welfare and development of the country.
UP JMA: the premier marketing organization bonded together towards a dynamic and holistic development steeped in academics, service, socials, and sports.
The organization, through its four thrusts, ensures the well-roundedness of its members
to develop students as both strong individuals and good team players.
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UP JMA IN NUMBERS
With our strong connections and extensive experience in event-mounting, UP JMA's metrics showcase how we continue to uphold the gold standard of marketing brilliance — embodying the organization's slogan: We Lead.
Attendees for Cosmos: UP Fair Friday
Participants for MarkEd
Events and Initiatives Each Year
Applicants per Year
for The Outstanding Junior Marketing Association of the Philippines
(2017, 2015, 2014)
Best Student Marketing Organization
Agora Youth Awards
(2011, 2010, 2007, 2006,
Gawad Chancellor Award
for Most Outstanding Student Organization in UP Diliman
The organization is currently under the guidance and supervision of its board of alumni. The UP JMA Board of Alumni is an honorary council of graduated members that serve to better the organization through assisting the organization and its Executive Committee in managing current affairs, decisions and action plans.
Founder and CEO of The French Baker
President of JMA in S.Y. 1978-1979