The UP Junior Marketing Association (UP JMA) is a duly recognized university-wide organization of over 400 members, based in the University of the Philippines Diliman College of Business Administration.
As an eleven-time winner of the Agora Youth Award for the Best Student Marketing Organization, we at UP JMA have pioneered events with over 15,000 attendees, online events with over 3,000 viewers, and campaigns with over 16,000 engagements.
UP JMA has reached multiple markets through academic, social, sports, and service-oriented events, while keeping its main beneficiary, The KIDS Program, at the heart of all initiatives.
To promote to the students and the public the significance of marketing in the developing economy; to offer training ground for the future executive positions to students of related business fields; to enhance effective communication, interaction, and cooperation among students in particular, and among them, the faculty, the alumni, and the public; and to contribute to the welfare and development of the country.
UP JMA: the premier marketing organization bonded together towards a dynamic and holistic development steeped in academics, service, socials, and sports.
The organization, through its four thrusts, ensures the well-roundedness of its members
to develop students as both strong individuals and good team players.
Academics shall supplement the student's classroom and theoretical experience with exposure to actual business and professional experience.
Socials shall aim to develop the students along the lines acceptable and common to others.
Service shall open the student's mind to the dimension of community problems and shall provide the opportunity to find solutions to them.
Sports shall aim to develop the student to be equipped with a stronger mind and body.
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UP JMA IN NUMBERS
With our strong connections and extensive experience in event-mounting, UP JMA's metrics showcase how we continue to uphold the gold standard of marketing brilliance — embodying the organization's slogan: We Lead.
Attendees for Cosmos: UP Fair Friday
Participants for MarkEd
Events and Initiatives Each Year
Applicants per Year
Outstanding Junior Marketing Association of the Philippines
(2017, 2015, 2014)
Best Student Marketing Organization
Agora Youth Awards
(2011, 2010, 2007, 2006,
Organization of the Year
League of Excellence Awards
UP Business League
The organization is currently under the guidance and supervision of its board of alumni. The UP JMA Board of Alumni is an honorary council of graduated members that serve to better the organization through assisting the organization and its Executive Committee in managing current affairs, decisions and action plans.
Founder and CEO of The French Baker
President of JMA in S.Y. 1978-1979