The UP Junior Marketing Association (UP JMA), is a duly recognized university-wide student organization based in the University of the Philippines Diliman Virata School of Business.
Since its inception in 1958, UP JMA has risen to become the premier student-run marketing organization in the country. Its members from various colleges mount projects that exude brilliance and are executed according to the organizations ideals, embodying leadership and the thirst for excellence. The organization is guided by its Board of Alumni.
UP JMA: the premier marketing organization bonded together towards a dynamic and holistic development steeped in academics, service, socials, and sports.
To promote to the students and the public the significance of marketing in the developing economy; to offer training ground for the future executive positions to students of related business fields; to enhance effective communication, interaction and cooperation among students in particular, and among them, the faculty, the alumni, and the public; and to contribute to the welfare and development of the country.
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Attendees for Cosmos: UP Fair Friday
Average attendees for every ADHOC
Participants for MarkEd
Events and initiatives each year
Members from different colleges
Applicants per year
The organization is currently under the guidance and supervision of its board of alumni. The UP JMA Board of Alumni is an honorary council of graduated members that serve to better the organization through assisting the organization and its Executive Committee in managing current affairs, decisions and action plans.