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The UP Junior Marketing Association (UP JMA) is a duly recognized university-wide organization of over 400 members, based in the University of the Philippines Diliman College of Business Administration.
As an eleven-time winner of the Agora Youth Award for the Best Student Marketing Organization, we at UP JMA have pioneered events with over 15,000 attendees, online events with over 3,000 viewers, and campaigns with over 16,000 engagements.
UP JMA has reached multiple markets through academic, social, sports, and service-oriented events, while keeping its main beneficiary, The KIDS Program, at the heart of all initiatives.
ABOUT US
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MISSION
UP JMA is the premier marketing organization bonded together towards a dynamic
and holistic development steeped in academics, service, socials, and sports.
VISION
To promote to the students and the public the significance of marketing in the developing economy; to offer training ground for the future executive positions to students of related business fields; to enhance effective communication, interaction, and cooperation among students in particular, and among them, the faculty, the alumni, and the public; and to contribute to the welfare and development of the country.
OUR FOUR
THRUSTS
The organization, through its four thrusts, ensures the well-roundedness of its members
to develop students as both strong individuals and good team players.
Academics
Socials
Service
Sports
Learn more about our
Our Reach
900+
Instagram Followers
UP JMA IN NUMBERS
With our strong connections and extensive experience in event-mounting, UP JMA's metrics showcase how we continue to uphold the gold standard of marketing brilliance — embodying the organization's slogan: We Lead.
10,000 +
Attendees for Cosmos: An OPM Festivel
300 +
Participants for MarkEd
80 +
Events and Initiatives Each Year
Our Projects
400 +
Members University-wide
150 +
Applicants per Year
1,000+
Alumni Base
400+
Members University-wide
150+
Applicants per year
20+
Partner Organizations
Our Network
JMA in numbers link
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Awards link
Outstanding Junior Marketing Association of the Philippines
Marketista Awards
(2017, 2015, 2014)
Best Student Marketing Organization
Agora Youth Awards
(2011, 2010, 2007, 2006,
2005, 2004)
Organization of the Year
League of Excellence Awards
UP Business League
(2021, 2019)
AWARDS
The organization is currently under the guidance and supervision of its board of alumni. The UP JMA Board of Alumni is an honorary council of graduated members that serve to better the organization through assisting the organization and its Executive Committee in managing current affairs, decisions and action plans.
BOARD OF
ALUMNI
JOHNLU KOA
Founder and CEO of The French Baker
President of JMA in S.Y. 1978-1979
Alumni Link
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