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The UP Junior Marketing Association (UP JMA) is a duly recognized university-wide organization of over 400 members, based in the University of the Philippines Diliman College of Business Administration.


As an eleven-time winner of the Agora Youth Award for the Best Student Marketing Organization, we at UP JMA have pioneered events with over 15,000 attendees, online events with over 3,000 viewers, and campaigns with over 16,000 engagements.

UP JMA has reached multiple markets through academic, social, sports, and service-oriented events, while keeping its main beneficiary, The KIDS Program, at the heart of all initiatives.


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To promote to the students and the public the significance of marketing in the developing economy; to offer training ground for the future executive positions to students of related business fields; to enhance effective communication, interaction, and cooperation among students in particular, and among them, the faculty, the alumni, and the public; and to contribute to the welfare and development of the country.

UP JMA: the premier marketing organization bonded together towards a dynamic and holistic development steeped in academics, service, socials, and sports.


The organization, through its four thrusts, ensures the well-roundedness of its members 
to develop students as both strong individuals and good team players.



Academics shall supplement the student's classroom and theoretical experience with exposure to actual business and professional experience.



Service shall open the student's mind to the dimension of community problems and shall provide the opportunity to find solutions to them.


Socials shall aim to develop the students along the lines acceptable and common to others.

Sports shall aim to develop the student to be equipped with a stronger mind and body.

Learn more about our


With our strong connections and extensive experience in event-mounting, UP JMA's metrics showcase how we continue to uphold the gold standard of marketing brilliance — embodying the organization's slogan: We Lead.

Our Reach

Facebook Followers


Twitter Followers

Our Projects

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15,000 +

Attendees for Cosmos: UP Fair Friday

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300 +

Participants for MarkEd


80 +

Events and Initiatives Each Year

Our Network

1000 +



400 +

Members University-wide


150 +

Applicants per Year

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30 +

Partner Organizations

JMA in numbers link
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Awards link


Outstanding Junior Marketing Association of the Philippines
Marketista Awards
(2017, 2015, 2014)

Best Student Marketing Organization

Agora Youth Awards

(2011, 2010, 2007, 2006,

2005, 2004)

Organization of the Year
League of Excellence Awards
UP Business League
(2021, 2019)

The organization is currently under the guidance and supervision of its board of alumni. The UP JMA Board of Alumni is an honorary council of graduated members that serve to better the organization through assisting the organization and its Executive Committee in managing current affairs, decisions and action plans.




Founder and CEO of The French Baker

President of JMA in S.Y. 1978-1979

Alumni Link
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