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The UP Junior Marketing Association (UP JMA) is a duly recognized university-wide organization of over 400 members, based in the University of the Philippines Diliman College of Business Administration.
As an eleven-time winner of the Agora Youth Award for the Best Student Marketing Organization, we at UP JMA have pioneered and mounted events with over 15,000 attendees. Additionally, our online campaigns have regularly garnered over 16,000 engagements per post.
For over 60 years, UP JMA has upheld the gold standard of marketing brilliance - staying true to our distinct brand of excellence embodied by our slogan: We Lead.
ABOUT US
MISSION
To promote to the students and the public the significance of marketing in the developing economy; to offer training ground for the future executive positions to students of related business fields; to enhance effective communication, interaction and cooperation among students in particular, and among them, the faculty, the alumni, and the public; and to contribute to the welfare and development of the country.
UP JMA: the premier marketing organization bonded together towards a dynamic and holistic development steeped in academics, service, socials, and sports.
VISION
The organization, through its four thrusts, ensures the well-roundedness of its members
to develop students as both strong individuals and good team players.
ORGANIZATION
THRUSTS
Academics
Socials
Service
Sports
Learn more about our
UP JMA IN NUMBERS
With our strong connections and extensive experience in event-mounting, UP JMA's metrics showcase how we continue to uphold the gold standard of marketing brilliance — embodying the organization's slogan: We Lead.
Our Reach
17,500+
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