Launched in 2019, We Champion is UP JMA's cause marketing arm — dedicated to establishing a year-long campaign, grounded in a socially-relevant advocacy. Through partnerships with various organizations and communities, We Champion aims to utilize the organization's marketing excellence to create meaningful initiatives that address society’s needs through impactful and sustainable solutions.
Handa ka na ba para sa halalan? As the 2022 National Elections approaches, this semester, We Champion will focus its campaign on educating the Filipino people about the importance of voting as well as promote good voting practices.
Through different initiatives, Handa Halalan aims to increase awareness of the voting process as well as provide a deeper understanding of electoral activities. With this, the Filipino people will be informed, aware, and updated which will help in making an educated vote.
ADVOCACIES WE CHAMPION
With the ongoing pandemic, We Champion organized Health Check, providing accessible COVID-19 education for the Filipino people. Health Check aimed to cultivate discourse on the pandemic coming from various perspectives alongside those of medical experts. From topics such as the virus, vaccines, and pandemic response, Health Check advanced its initiative amidst a time of apprehension and misinformation.
In its pioneer campaign, We Champion advocated for making sustainable nutrition more accessible through: The Big Plate. With this in mind, The Big Plate partnered with DOST-FNRI to educate Filipino families on sustainable nutrition, and to conduct feeding programs and physical health check-ups — championing access to sustainable nutrition one barangay at a time.