In our mission to empower Filipino businesses, CRAFT becomes a platform to connect local entrepreneurs from various industries with the college market.
CRAFT is a series of campaigns that showcase the art behind various local industries to young adults and college students through online promotions, tasting events, and workshops. With the objective of further deepening appreciation and understanding of various niche markets, CRAFT has mounted campaigns which featured small-medium enterprises that specialize in products such as beer, coffee, chocolate, cheese, and liquor.
CRAFT is back, and we’re going out of the box.
From sweet and savory, to liquor-infused and fruit-filled, doughnuts are finally getting the spotlight they deserve. Join us as we continue to craft a new appreciation for fresh, fried, and frosted donuts! CRAFT aspires to celebrate and promote the local donut industry to young adults through fun and engaging promotional strategies such as features, taste tests, and infographics. Multiple social media platforms including Facebook, Tiktok, and Instagram will be used to connect our partner donut businesses with UP JMA's wide-reaching college audience.
Culminating the campaign will be a weeklong online bazaar featuring artisan donuts from our business partners. As the Christmas season approaches, the bazaar intends to highlight the craftsmanship behind local donuts and promote the products of our selected artisan partners.
OUR PAST CAMPAIGNS
Get to know the different campaigns that enabled CRAFT to empower artisans from various local niches.
Spotlighting traditional sweets, CRAFT: Filipino Favorites delved into the Philippine dessert scene and featured the local desserts and treats of its partner businesses and the artistry behind their products.
Raising awareness on the impact of COVID-19, CRAFT: From Home created a campaign that supported small local food businesses. With a heightened sense of community and local appreciation, CRAFT held an online workshop for local businesses to share the unique art behind their products.
A Sweet Scoop
Targeting the Filipino sweet tooth, CRAFT: A Sweet Scoop planned to showcase the local ice cream industry — highlighting its unique Filipino flavors and ingredients. However with the COVID-19 pandemic, CRAFT pivoted towards mounting a special campaign that showcased its previous partners to support them in these trying times.
A Cheesy Pairing
Combining unique flavors, CRAFT: A Cheesy Pairing shared local artisanal cheese and their potential for different pairings to the local fine dining scene.
A Story of Bean to Brew
Showcasing the intricate process of specialty coffee, CRAFT stirred up A Story from Bean to Brew — exhibiting the top-notch beans, and mastery of the local coffee brewing scene.
A Local Mix
Focusing on the foreign-dominated liquor industry, CRAFT: A Local Mix partnered up with Filipino distilleries and bartenders to showcase how their drinks are just as good as foreign competitors.
A Taste of Chocolate
Giving a new taste to something familiar, CRAFT: A Taste of Chocolate highlighted local chocolate makers—bringing awareness to the local cocoa scene and its processes.
The Art of Beer & Brew
In its pioneer campaign, CRAFT partnered with some of the best craft breweries our country offers to introduce to the Filipino palate their carefully crafted recipes and uniquely brewed beers.
Rest assured that your support will help us get small local businesses back on their feet during this ongoing global pandemic.