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CRAFT

In our mission to empower local businesses, CRAFT becomes a platform to introduce Filipino artisans from various niche industries.

About

CRAFT

CRAFT is a series of campaigns that showcase the art behind various local industries to young adults and college students through online promotions, tasting events, and workshops. With the objective of further deepening appreciation and understanding of various niche markets, CRAFT has targeted beer, coffee, chocolate, wine, cheese, liquor, and ice cream in the past.

CRAFT

 FROM HOME

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Socially distant, yet one—this semester, we're crafting a heightened sense of community and local appreciation from home.

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CRAFT's main objectives this semester is to create an online campaign that supports small local food businesses and COVID-19 relief efforts. The online campaign consists of infographics, articles, and product reviews that focus on raising awareness on the impact of COVID-19 on small local food businesses. Culminating this semester's CRAFT is an online workshop for local businesses to share the unique art behind their products.

OUR PAST CAMPAIGNS

Get to know the different campaigns that enabled CRAFT to empower artisans from various local niches.

2019

A Local Mix

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Targeting the Filipino sweet tooth, CRAFT: A Sweet Scoop planned to showcase the local ice cream industry — highlighting its unique Filipino flavors and ingredients. However with the COVID-19 pandemic, CRAFT pivoted towards mounting a special campaign that showcased its previous partners to support them in these trying times.

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Focusing on the foreign-dominated liquor industry, CRAFT: A Local Mix partnered up with Filipino distilleries and bartenders to showcase how their drinks are just as good as foreign competitors.

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Partners:

A Sweet Scoop

2020

A Cheesy Pairing

2019

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Combining unique flavors, CRAFT: A Cheesy Pairing shared local artisanal cheese and their potential for different pairings to the local fine dining scene.

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Partners:

A Story of Bean to Brew

2018

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Showcasing the intricate process of specialty coffee, CRAFT stirred up A Story from Bean to Brew — exhibiting the top-notch beans, and mastery of the local coffee brewing scene.

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Partners: 

2018

A Taste of Chocolate

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Giving a new taste to something familiar, CRAFT: A Taste of Chocolate highlighted local chocolate makers—bringing awareness to the local cocoa scene and its processes.

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Partners: 

The Art of Beer & Brew

2017

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In its pioneer campaign, CRAFT partnered with some of the best craft breweries our country offers to introduce to the Filipino palate their carefully crafted recipes and uniquely brewed beers.

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Partners:

Our Figures

6,000+

Facebook Likes

300+

Instagram Followers 

Contact Us

Rest assured that your support will help us get small local businesses back on their feet during this ongoing global pandemic.

For inquiries, you may reach CRAFT at craft@upjma.com or on our Facebook Page www.facebook.com/CraftByUPJMA