From the word, Pamana, which means to pass down from generation to generation, Mana connects the experiences and craftsmanship of our local workers with the younger generations.


MANA is a social enterprise that highlights local talents, allowing them to showcase their craft to a wider audience—bringing it to the market.

Our current partner, Mang Jhun, learned the art of shoemaking from his parents, as their family was one of the first sapateros in Concepcion, Marikina which all started in the 1960s. At first, he would watch his mother make shoes, even if she would tell him not to meddle and finish his studies. However, once his parents passed away, he then decided to try and make a pair which awakened within him his love for shoemaking. 30 years have passed since then and he still continues to pursue his craft.

About MANA

The Story So Far

With current interaction with customers done purely online, MANA aims to establish a better connection with their consumers in the near future. This would not only give consumers a better outlet to see and feel the quality of the products, but also get to hear the story of Mang Jhun themselves.

MANA similarly plans to expand, partnering with more local artisans to not only create new products and add to their current catalogue, but also explore the other various crafts in the industry. Doing so will help strengthen the already present advocacy of helping local craftsmen bring the fruits of their labor into the wider market.

COVID-19 Response

We at UP JMA remain committed to doing our part in response to the challenges brought about by the global pandemic. We are actively innovating our projects, and directing their focus towards providing aid to fight against COVID-19.

Though MANA has temporarily postponed operations, We are working to create solutions in order to continually support Mang Jhun Villanueva. We plan to continue sustaining his family through stipends and monthly care packages containing food and other household needs.

Our Figures



Facebook Likes



Instagram Followers 



Batches of Shoes

Contact Us

Your sponsorship will undoubtedly help us support local talents and artisans pursue their crafts, and showcase them to a wider audience.

For any inquiries, you may reach MANA at or on our Facebook Page