MarkUp is UP JMA MarkEd's educational initiative that explores marketing in different fields. Utilizing the organization's marketing brilliance, MarkUp promotes marketing literacy and competency to students of all disciplines.
This semester, we're speaking to the youth – bringing marketing education to high school students across the country.
True to the theme: Marketing for the Youth, MarkUp aims to make marketing education more digestible and accessible for high school students. Be it through keeping things traditional via infographics or tapping into trends such as memes, the campaign aims to create carefully crafted releases and initiatives that resonate best with the youth – even expanding MarkEd's social media influence to TikTok's #EduTok.
Together with MarkEd Access Granted, MarkUp will culminate this semester's Marketing Education initiatives through a webinar geared towards showcasing Marketing in Action.