MarkEd 360° is an online marketing competition catered towards college students—providing them with the opportunity to be mentored by industry innovators & pioneers such as local clothing brand Bayo, marketing consultancy agency GeiserMaclang, and e-commerce company Lazada.
This semester, we are marketing the new normal—highlighting universally relevant industries and their impact on a pandemic-stricken economy.
MarkEd 360° aims to develop a case competition that produces disruptive marketing campaigns that will continue to be relevant post COVID-19. With individual health and safety as the Filipinos' #1 priority, the importance of online groceries to each economic sector has been magnified. Because of this, the competition focuses on the development of an emerging Philippine industry: online groceries.
Throughout the Years
MarkEd 360°: Marketing New Horizons (2020)
MarkEd 360°: Marketing New Horizons is a two-phase marketing case competition tackling emerging opportunities in relevant industries as we enter the new normal.