MarkEd 360° is an online marketing competition catered towards budding student marketers — providing them with the opportunity to be mentored by industry innovators & pioneers such as local clothing brand Bayo, marketing consultancy agency GeiserMaclang, and e-commerce company Lazada.
MarkEd 360º will be having a marketing educational campaign this semester, with a special focus on Integrated Marketing Communications (IMC) campaigns. With the theme, Marketing for the Youth, MarkEd 360° aims to teach high school students basic and advanced lessons on IMCs through different materials, releases, and tips from industry experts. Instead of a case competition, a Marketing Bootcamp will be the culminating activity of the whole campaign. High school students can get to learn and ask questions about the basics of marketing and IMC campaigns from marketing experts. The knowledge they gained will be put into practice through interactive group activities facilitated by UP JMA’s student consultants.
Throughout the Years
MarkEd 360° Next: Marketing Beyond Adversity (2021)
MarkEd 360° Next: Marketing Beyond Adversity is an online marketing case competition for bright and passionate high school marketers who are stepping up to address marketing in the new normal.