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The Lumine is the official publication arm of UP JMA — celebrating

all things marketing for the Iskolar ng Bayan.

Unboxing the Hype Behind Blind Boxes

Unboxing the Hype Behind Blind Boxes

Picture this: You’re in your favorite store, surrounded by neatly stacked boxes of irresistibly cute figures you can’t see.

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[Legacy Lumine] More with Marketing: Taking the Next Step in Excellence

[Legacy Lumine] More with Marketing: Taking the Next Step in Excellence

This year, UP JMA took it one step further in achieving marketing excellence through the culmination of its projects of our different teams.

UP JMA Recap: 7 Things We Learned from COMELEC's James Jimenez

UP JMA Recap: 7 Things We Learned from COMELEC's James Jimenez

Take a look at seven things we learned from COMELEC’s James Jimenez in this #UPJMARecap.

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