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About

CRAFT is a series of campaigns focusing on the art of a specific local industry. Targeting young working adults and college communities, Craft aims to further deepen their appreciation and understanding of these niche markets.

With the objective of bringing awareness to local growing businesses by becoming the premier medium for brand publicity, CRAFT has targeted beer, coffee, chocolate, wine, and cheese in the past. This semester, CRAFT takes its focus on locally distilled liquor.

Targeting young working adults and college communities, this semester's campaign aims to further deepen their understanding and appreciation of the local liquor industry, as well as showcase their craftsmanship in the art.

Previous craft projects

The Art of Beer and Brew

November 10, 2017

Warehouse 8, Makati

200+ Attendees

A one-day beer festival that showcased some of the best local craft beer Manila offers. The event opened up the market to college students, and promoted the local craft beer industry to them.

A Story of Bean to Brew

May 26, 2018

Cowork STUDIO Fort, Manila

200+ Attendees

A free convention culminating the 3-month long campaign series of Craft that featured specialty coffee of EDSA Beverage Design Studio, The Fat Seed Café and Roastery, Hineleban Cafè, Loco Coffee Iloilo, and more.

A Taste of Chocolate

November 9, 2018

The LIB, Katipunan

200+ Attendees

A culmination event of an online campaign together with on-ground activations on the appreciation and tasting of locally made chocolate of Hiraya, Auro, and Manila Chocolatier

A Cheesy Pairing

May 4, 2019

Retail 308, New Manila

200+ Attendees

An event that brought together cheese producers such as Feelwell and Malagos Farmhouse, along with wine from Emperador Distillers to create a wine and cheese night that highlighted locally made cheese.

Current craft Sponsors

craft Socials

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6,000+

Facebook Likes

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200+

Instagram Followers