Every semester, UP JMA performs an in-depth and thorough university-wide recruitment process that invites students to apply and eventually be part of the organization. The recruitment process runs throughout the entire semester and encompasses multiple high-traffic and impacting events.
Our Target Market
UP Diliman Students who are interested in...
Learning beyond the classroom through real-world business experiences and opportunities
Building networks with fellow students and entities in the marketing industry
Promoting relevant causes and develop actionable solutions through advocacy marketing
The Shift to Online
In the first-ever online application process of UP JMA, the applicants completed a series of tasks and modules in order to develop their marketing competency, build online friendships, and familiarize themselves with the org's culture and initiatives. This unique application process is one of the many ways UP JMA has adapted to the shift to the online setting caused by the COVID-19 pandemic.
A Cheesy Pairing
A Taste of Chocolate
FULL SCOPE OF THE ONLINE RECRUITMENT CAMPAIGN
The annual Discover Diliman campus tour provides the incoming freshmen an opportunity to learn about the ins and outs of the campus from their fellow Iskolars ng Bayan. More than just a tour, the participants engage in different fun activities to help them transition into college life. Amidst social distancing in 2020, Discover Diliman: Made Digital was held over Zoom and garnered over 128 participants.
Each semester, UP JMA holds the Applicants' Orientation Seminar to formally introduce the organization to students from all over the university. Here, applicants learn of our different committees and projects, and listen to talks from esteemed alumni to encourage them to join the organization.
In partnership with the University Freshie Month and the UP Business League, UP JMA previously held a recruitment booth in two high-traffic organization fairs. Now held virtually, the presentation in the online organization fair allows freshmen to learn about UP JMA's different projects and initiatives.
As part of the recruitment process, UP JMA organizes Tambay Week—an initiative full of fun games and exciting activities in the organization's tambayan that allows applicants to learn more about the organization and immerse themselves in the daily life of a UP JMA member.
Adapting to the online semester, the UP JMA tambayan has fully transitioned to Discord where applicants can interact with UP JMA's member base of over 300 who have joined the server.
As a kickstart to the application process, an acquaintance party is held on Discord to give applicants the opportunity to virtually meet UP JMA members and bond with their fellow applicants.
Applicants' Batch Project
Serving as the culminating event of the application process, the Applicants' Batch Project is an event that is organized and planned entirely by the applicants. From project conceptualization to event execution, the batch project allows the applicants to develop their event-mounting skills as future members of the organization.
Marketing Education Program
To hone their marketing competencies, the applicants undergo a semester-long marketing education program consisting of a series of workshops, training seminars, and case presentations guided by the UP JMA Consultants Pool.
FACE-TO-FACE APP PROCESS
The annual Discover Diliman campus tour provides the incoming freshmen an opportunity to learn about the ins and outs of the campus from their fellow Iskolars ng Bayan. More than just a tour, the participants engage in different fun activities to help their transition into college life.