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Every semester, UP JMA holds a university-wide recruitment process for over 150 applicants that develops their skills in marketing and event-mounting.

About Us

Every semester, UP JMA performs an in-depth and thorough university-wide recruitment process that invites students to apply and eventually be part of the organization. The recruitment process runs throughout the entire semester and encompasses multiple high-traffic and impacting events.

Our Target Market

UP Diliman Students who are interested in...

Learning beyond the classroom through real-world business experiences and opportunities

Building networks with fellow students and entities in the marketing industry

Promoting relevant causes and develop actionable solutions through advocacy marketing


Campus Tour:

Discover Diliman

The annual Discover Diliman campus tour provides the incoming freshmen an opportunity to learn about the ins and outs of the campus from their fellow Iskolars ng Bayan. More than just a tour, the participants engage in different fun activities to help their transition into college life.

Orientation Seminar

Each semester, UP JMA holds the Applicants' Orientation Seminar to formally introduce the organization to students from all over the university. Here, applicants learn of our different committees and projects, and listen to talks from esteemed alumni to encourage them to join the organization.

Recruitment Week

In partnership with the University Freshie Month and the UP Business League, UP JMA holds a recruitment booth in two high-traffic organization fairs to allow more freshmen to learn about the organization's different projects and initiatives.

Tambay Week

As part of the recruitment process, UP JMA organizes Tambay Week — an initiative full of fun games and exciting activities in the organization's tambayan that allows applicants to learn more about the organization and immerse themselves in the daily life of a UP JMA member.

Acquaintance Party

As a kickstart to the application process, an acquaintance party is held to give applicants the opportunity to meet UP JMA members and bond with their fellow applicants.

Applicants' Batch Project

Serving as the culminating event of the application process, the Applicants' Batch Project is an event that is organized and planned entirely by the applicants. From project conceptualization to event execution, the batch project allows the applicants to develop their event-mounting skills as future members of the organization.

Marketing Education Program

To hone their marketing competencies, the applicants undergo a semester-long marketing education program consisting of a series of workshops, training seminars, and case presentations guided by the UP JMA Consultants Pool.


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Touchdown Presents:

New Wave brought back 80s culture and style, complete with the best throwback tunes, free-flowing drinks, and good vibes. The event was a colorful take on an 80s party, garnering a total of over 500 attendees.

Join Us!

Carrying this semester's slogan of Power On, UP JMA set out to redesign its application process to fit our current situation and still be as value-adding online.

For inquiries, contact us at or on our Facebook page