Organizes "COSMOS," the UP Fair Night handled by UP JMA. Ensures that the event maintains its overall branding, making all of its publication materials and collaterals. Closely collaborates with Promos in producing the big idea and story of Cosmos for the year.
The organization's public marketing education arm and the organization's flagship project. Handles the conceptualization and creative direction of all the promotional campaigns to better suit and reach the MarkEd target markets.
Ensures all releases of the organization, external and internal, are consistent with the organization's branding. Monitors the performance of teams' publicity materials to gather insights and points for improvement.